Saturday, 1 October 2011

Social Media Optimisation Is An Innovative Method For Online Marketing

Over the years the online marketing has become a fast paced, competitive world to live in. As people are using social networking sites more now than ever before it provides a large opportunity for companies to reach their targeted consumers. The term Social Media Optimisation was introduced back in 2006 to tap the new social networking hype created by the Internet. The social networking sites provided a very good means to reach a huge mass of consumer .That eventually gave rise to the need to optimize the content that is presented to them. For the past few years the exponential growth of this area of the Internet with the supremacy of some big players such as Face book, Twitter and LinkedIn boosted the concept of Social Media Optimization. Many people are of the view that Social Media Optimisation will see the end of SEO, but it is better to add a positive note to it and consider SMO to be just another element to a successful online marketing drive. The effects of a well designed and implemented SMO strategy would yield an outstanding SEO benefit. 

The internet marketer who created the term SMO believes that there are some factors that are important in quality Social Media Optimisation such as:
  • Creating applicable content that can  be shared among the customer
  • Continuous communication with/and rewarding your readers
  • Encouraging them to use their thoughts and contents to share with others
This use of optimisation is more than just getting your content out to the world for customers to read, it is also used to maintain an online reputation, build a brand, support customer relationship management and provide other high quality building links back to one website. Facebook has been a major player in the social arena in the last few years. It has grown tremendously since its development and is the most used social media in the world. In terms of Social Media Optimisation, Facebook provides you with the ability to create your own content with your own page and share it with a much targeted selection of consumers that can be segmented easily.

Twitter is a relatively new online socialite but has recently announced to have million users tweeting. This type of medium has associated itself to some extent different to that of Facebook; they have taken the idea of a 'Status Update' and turned into a worldwide communication channel that provides viewers with practically live updates in a multitude of different categories from business to celebrities. In terms of Social Media Optimisation, Twitter allows businesses to gather a following of customers or fans and market to them with relevant up- to date content and links back to the company's website.

Social Media Optimisation campaign can be a very effective means of building your brand. Basic SEM and SEO techniques are important to driving traffic to your business's site, SMO just provides another new and extremely effective strategy that will build brand alertness, two way communications and in turn completely affect the rest of your overall marketing strategy.

To know more about effective social media optimization please visit

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